Horia Simon
Senior Product Designer
Recently, at Lorna AI, I led product design, vision and frontend development, gaining comprehensive startup experience.
I designed and coded the user-centric lorna.ai landing page and app, achieving early market traction.
This provided deep insights into production AI at scale, including scalable solutions, open-source tools (e.g., Langgraph), managing LLM challenges (observability, cost control, evals, decay, context window) and the importance of RAG techniques, prompt engineering, vector databases and embeddings.
18+ years driving innovation in user-centered design, focusing on AI in recent years
2024 - Present
Lorna AI
Founding Design Engineer
2009 - Present
UIFort.com
Freelance / Design / Frontend
2023 - 2024
Matrix42
Senior Product Designer
2022
Ivanti
Senior Product Designer
2017 - 2022
Deutsche Bank
Senior User Experience Designer
2015 - 2017
Teamnet
Senior UI/UX Designer / Frontend Engineer
2012 - 2015
PayU
Senior UI Designer
2011 - 2012
Intact Media Group
UI Designer / Frontend Developer
2010 - 2011
WPSumo.com
Founder / UI Designer / Frontend Developer
2009 - 2010
Admintasia.com
Founder / UI Designer / Frontend Developer
2008 - 2009
drSoft.com
UI Designer / Frontend Developer