Horia Simon

Senior Product Designer

With 18+ years in design, I drive innovation in AI and enterprise UX, crafting data-driven, accessible designs that achieve measurable outcomes and impactful, human-centered results.

I bridge the gap between design and development through hands-on coding and strategic thinking, enabling rapid delivery of scalable solutions.

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Selected work

MSFT Teams Approvals App
Matrix42 Logo

A strategic approach to designing the Approvals app for Microsoft Teams

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Lorna AI Logo

How redesigning the landing page & onboarding funnel increased trial signups

Lorna AI Onboarding
Matrix42 Search
Matrix42 Logo

Designing an AI answering engine with semantic search from concept to production

M42 Search
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Deutsche Bank Logo

UX process for building global search for anti-fraud alert triage

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